Square Enix hasn't recouped Marvel's Avengers' development costs yet

By Brittany Vincent,
Marvel's Avengers sales haven't been up to par with what Square Enix had expected of them. Unfortunately, the game doesn't seem to have recouped its development costs just yet either, which is certainly not what was expected of the blockbuster superhero game.

Currently, that means the game is dealing with an estimated $67 billion operating loss in Square Enix's HD Games segment over the last financial quarter. IGN reports that gaming analyst David Gibson notes that the company ended up selling 60% of the units it planned to, with numbers that indicated the game cost around $100 million to complete.

According to company president Yosuke Matsuda, the game's sales were "unable to completely offset the amortization of the game's development costs." Ironically enough, if Avengers didn't come out when it did, during that quarter, the company would have actually turned a profit.

"In addition to the amortization of that game’s development costs," he explained, "another significant factor associated with the title was the fact that we undertook a major advertising campaign at the time of its launch to make up for delays in our marketing efforts resulting from the COVID-19 pandemic. There is a certain amount of development costs still to be amortized in 3Q, but we want to recoup it by growing our sales going forward."

In order to get back on track, the team will be offering "ample additional content" across brands to improve sales. This began with the addition of DLC featuring Hawkeye analogue Kate Bishop, the game's first post-lunch hero. There's still more to come, Square Enix has teased.

We've got the full list of Marvel's Avengers achievements - check the list for guides to unlocking them.