Live-action trailers have increased immensely in the last few years, with trailers such as "There's a Soldier in All of Us"
and "We are ODST"
leading the way and further popularizing the media format.
Square Enix and Eidos Montreal both jumped on the live-action bandwagon and produced a trailer that explores purity and propaganda for their upcoming game, Deus Ex: Human Revolution
. In the trailer, Sarif Industries, a company that specializes in human augmentations, faces backlash for their unethical practices and business:Deus Ex: Human Revolution
comes out on August 23rd in North America; August 25th in Australia; August 26th in Europe; and September 7th in Japan.