Let's Build a Zoo picks up 250,000 Game Pass players in one week

By Heidi Nicholas,

Zoo management sim Let's Build a Zoo roared onto Xbox and Game Pass a week ago, and Mike Rose, company director of publisher No More Robots, has confirmed the game picked up an impressive amount of Game Pass players.

Let's Build a Zoo managed to pick up over 250k Game Pass players in its first week in the Game Pass library, and Rose suggests "there will likely be a lot more Zoo to come."

Let's Build a Zoo picked up hundreds of thousands of players on Xbox Game Pass

Along with over 250k players on Game Pass, Rose confirmed that Let's Build a Zoo also made $1m in revenue, with Rose adding that it's "now at $3m total," and that the game's DLC "had an attach rate of 80%."

Rose comments that developer Springloaded "already has a bunch of Zoo stuff planned for the coming months, so rest assured, this is very much not the end of Zoo." It seems Game Pass has helped add to the game's potential future, as Rose says, "there will likely be a lot more Zoo to come, especially with those Game Pass numbers!"

Let's Build a Zoo was also apparently the company's "best ever Switch launch," and Rose says "the cross-promo between Xbox and Switch has been insane on this one," adding, "We've had a notable number of people say to us 'I played it on Game Pass, then picked it up on Switch because I wanted to play it on the bus/in bed/on the move etc.'"

We know No More Robots is targeting Xbox Game Pass "for the foreseeable future" with several Xbox Game Pass additions planned.

Have you been enjoying Let's Build a Zoo? How are you getting on with the Let's Build a Zoo achievements? If you haven't tried it yet, be sure to check out our Xbox Game Pass first impressions of the game! And, if it's Xbox Game Pass news you're looking for in general, check out our list of everything coming to Game Pass in 2022 and beyond.
Heidi Nicholas
Written by Heidi Nicholas
Heidi graduated with an MA in English Literature, and now enjoys writing news, reviews, and features across TrueAchievements and TrueTrophies. When she’s not writing, Heidi is usually either looking for her next RPG, or trying to convince the rest of the team to hear about yet another delightfully wholesome game she has found.