What better way to find modern day James Bonds
than through a game console? Well, that's exactly what the GCHQ think.
The Government Communications Headquarters (GCHQ), a British intelligence agency, is about to launch a recruitment campaign via your Xbox Live dashboard and a few select games. The GCHQ not only addresses 'traditional threats' but also helps government departments, such as the Ministry of Defence to protect their information and communication systems, and operates under the guidance of the Joint Intelligence Committee. They have hired the recruitment firm TMP Worldwide
and are confident they will find much of their recruiting criteria "reflected in game-play experiences on Xbox, such as quick thinking, problem solving and team work
" within the 18 to 34-year-old target market.
Tomorrow will see the launch of the six week recruitment campaign that will utilize both embedded in-game video and on the Xbox 360 dashboard.
GCHQ press officer Caroline Waterfield stated:
"This means we can offer excellent training and careers for people with specialist technical skills. However, the fact remains that many potential candidates remain unaware of GCHQ and what we do. Using video on Xbox LIVE helps carry our message to the right people in a creative and innovative manner."
Who knew? Gaming can
lead to something bigger. Those long hours of achievement hunting, late night multi-player sessions, honing your problem solving skills and your reflexes all the while being badgered by non-gamers with:
"Are you going to play video games the rest of your life?
Now you can answer, "No! I'm gonna be a spy
If only the CIA and CSIS would run a similar campaign for all the potential Felix Lighters
out there in North America.