Electronic Arts Inc. has announced it's intentions of making available a EA SPORTS branded prepaid debit card. The co-branded Visa reloadable debit card will enable users to get back a percentage of purchases as EA SPORTS Rewards Points
that can be used towards "select EA sports games" through the EA Sports Rewards Mall
"The EA SPORTS DebitSmart Visa(R) Prepaid Card is a great opportunity for us to offer our community of loyal customers a new way to purchase and save on their favorite EA SPORTS game titles," said Todd Sitrin, Group Vice President Global Marketing at EA SPORTS. "Consumers use the card while making their everyday purchases and are rewarded with EA SPORTS video games. This program is a perfect marriage of encouraging responsible spending while providing a unique reward program."
There are over 26000 'brick-and-morter" stores involved, such as Macy's, Barnes and Noble, Sunglass Hut, Office Max, Papa John's and Coldstone and 7,000 online retailers to choose from like, Wal-Mart, Target, Netflix, Apple iTunes, Gap, and Toys 'R' Us.
EA has stated nothing about which games will be eligible or how many points will be rewarded for dollars spent, however, on their info site they state that 6,500 points will get you a EA SPORTS Xbox 360
and PS3 or Wii Titles redeem for 5,500 points. This could be a little or a lot, depending on how the points are awarded.
This isn't the first time a game producer has done this. Capcom has a similar program that doesn't exactly give you Capcom-specific rewards. Additionally, there is also a $9.95 set-up fee and a $4.95 monthly fee involved with the Capcom card. I hope EA sports comes out with a better deal than that! Because a monthly fee would most certainly depreciate the value of the rewards points.
If you live in the US and have a valid drivers licence and SSN, registration can be done right now through the external link, or by calling 877-732-7114.